The candy industry is tightening regulations, and the packaging label will continue to improve.
At the annual meeting of the European Confectionery and Biscuits Association (CAOBISCO) held in Brussels, representatives of Mars, Ferrero, Yizi, Nestle and other confectionery producers and representatives of the European Commission discussed the role of the confectionery industry in health issues. The European Consumers Organization (BEUC) said that for confectionery companies, what consumers want most is to limit the children's market.
Starting from curbing obesity
According to the World Health Organization, one third of children in Europe are overweight or obese, and their intake of sugar, salt, and saturated fatty acids is much higher than dietary recommendations. In other regions, this issue cannot be ignored and must be addressed.
Restrict the advertising
According to the American Psychological Association, children are selected for unhealthy foods due to the influence of TV commercials, which is a very important factor in causing obesity.
The data shows that children who watch TV more often have more calories, as well as fast food and sugary drinks.
Therefore, BEUC requires confectionery food and beverage producers to reduce the addition of sugar, salt, and saturated fatty acids while increasing the intake of fruits, vegetables, nuts, and healthy proteins. For confectionery manufacturers, the first thing to do is to reduce the market.
In 2010, CAOBISCO recommended that member companies be able to join the EU's declaration calling for the prohibition of advertising to children under the age of 12. Mars, Ferrero, Yizi, and Nestle all announced compliance with the declaration.
Join the EU Declaration
The EU's declaration has certain limitations. Today's children still receive a lot of information, prompting them to choose unhealthy foods, such as some candy, biscuits and other snacks printed on cartoons.
Advertising from EU member states accounts for 80% of the EU food and beverage industry, and BEUC Food Policy Officer Pauline Castres said that candy producers should reflect on health issues, and government agencies should also set goals.
At present, food companies are voluntarily joining the EU Declaration, and various food companies have made improvement policies for the children's market.
More strict regulations are coming soon
The UK Advertising Commission (CAP) is currently introducing a policy to completely ban ads for high-fat, high-salt, high-sugar foods (HFSS), an extension of current non-broadcast media, such as online platform requirements.
Although many member companies have reorganized their products, adjusting the package size is still the preferred measure for many large companies.
Control packaging component
Castres is very much in favor of CAOBISCO's request to reduce the size of confectionery products, but also pointed out that the price of small packaged foods should also be appropriately reduced to enable consumers to afford, she said, "small size packaging will be more than other sizes. The packaging is more than twice as expensive, and these are not affordable for low-income families."
In addition, Castres believes that the size of each of the labels on the mark should really reflect how much the consumer actually eats.
Sugar addition will be marked
BEUC's legislation on “Food Information for Consumers (FIC)” in the European Union states that this means that from December 13, 2016, food companies will have an obligation to provide nutritional information on their products.
Such a label would not be a big problem for candy companies, and consumers would not be shocked by the sugar they eat in chocolate. Relatively speaking, it may be more influential for other categories, such as when consumers see a lot of sugar in a milky breakfast that they think is very healthy, or when they see a lot of sugar in a healthy cereal bar.
In the United States, Mars Chocolate supports the labeling of sugar additions, and the National Candy Association also said that the nutritional table of the product needs to be further changed.
BEUC supports the launch of traffic signal labeling systems in the European Union. Castres said the traffic light signal label will not only target obesity, but will also help consumers identify high levels of sugar and saturated fatty acids in products that claim to be healthy.
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